Design

Brand Guidelines

Create and maintain consistent brand identities across all touchpoints. Use when users need brand style guides, visual identity systems, or brand consistency across products.

by AnthropicRepository →Source →

Create comprehensive brand guidelines that ensure consistency across all touchpoints.

Brand Identity Components

Visual Identity System

Logo Usage

Primary logo variations
Clear space requirements
Minimum size specifications
Color palette applications
Incorrect usage examples

Color Palette

Primary colors (2-3)
Secondary colors (2-3)
Neutral colors (3-5)
Accent colors (1-2)
Color accessibility requirements

Typography

Primary typeface (headings)
Secondary typeface (body)
Monospace typeface (code/data)
Type scale and hierarchy
Weight and spacing guidelines

Voice and Tone

Brand Voice Characteristics

Personality traits (3-5)
Writing style guidelines
Vocabulary preferences
Tone variations by context

Messaging Framework

Tagline/slogan
Value propositions
Key messages
Elevator pitches (10-word, 30-word, 60-word)

Design Principles

Core Principles

Principle 1: [Description]
Principle 2: [Description]
Principle 3: [Description]

Application Guidelines

How principles inform decisions
Examples of principle-driven design
Anti-patterns to avoid

Deliverables

Brand Style Guide Document

Executive summary
Visual identity system
Voice and tone guidelines
Design principles
Application examples
Asset library

Component Library

Logo components
Color tokens
Typography styles
Spacing system
Icon library

Templates

Business cards
Letterhead
Presentations
Social media templates
Email signatures

Implementation Checklist

[ ] Logo variations defined
[ ] Color palette finalized
[ ] Typography system established
[ ] Voice and tone documented
[ ] Design principles articulated
[ ] Component library created
[ ] Templates designed
[ ] Asset library organized
[ ] Guidelines published
[ ] Team training completed